We do Social Media Buying differently. We’re grounded in generosity, empathy, and emotional labour.
Who are we?
We’re experienced Media Buyers, we created MadanyCo so we can advocate Paid Social Media to be marketing with the people, for them not at them — and resonating with an audience, not targeting one.
We’re not just a Media Buying agency—it's an ever-evolving journey with principles, an agency with GUTS. We share the same values and specialize in turning visionary Ad strategies into tangible ROAS.
How do we approach Social Media Buying?
We approach it with our 4 E’s. We believe in marketing that's exceptional, ethical, effective, and enduring.
We’re tired of being chased with Ads of products we’re not buying and ideas that might not suck, but may not resonate with us. We chose to blend transformative marketing insights with exceptional head turning Ads, effective results-driven strategies to create real brands that resonate and engage with the right people. Our approach is simple yet profound: "Be remarkable."
This means we don't just follow trends—we set our own.
Where are we going?
We’re aiming to redefine the essence of Paid Social marketing with every project we undertake, and we don't just make promises—we deliver them, if your idea sucks, we will let you know. We're committed to helping our clients thrive in the fast-evolving market landscape by being proactive, innovative, and relentlessly results-oriented.
Why are we passionate?
Paid social media has made scaling your business more accessible than ever. It’s simpler to launch campaigns, easier to track results, and effortless to engage your audience. But the truth is, what looks easy often demands precision, focus, and continuous monitoring. It’s not just about hitting a button—it’s about hitting the right note at the right time.
Our
4 E’s of Social Media Buying
Exceptional
Great marketing doesn’t blend in—it stands out. We create head-turning ads that spark curiosity, demand attention, and leave a lasting impression. If it doesn’t stop the scroll, it doesn’t make the cut.
Ethical
Trust is earned, not bought. We believe in transparent, honest marketing that respects the audience. No gimmicks, no false promises—just brands that people believe in because they want to, not because they’re tricked into it.
Effective
Creative without results is just art. Every campaign we launch is built with a strategic foundation, optimized for impact, and designed to convert. Data-driven, performance-focused, and always improving.
Enduring
Marketing should be more than a fleeting moment—it should leave a mark. We build brands that don’t just get clicks but create communities, conversations, and loyal customers that keep coming back.