We lead with unit economics
We start with contribution margin, allowable CAC, MER, and payback windows. ROAS is a diagnostic. Profitability is the goal.
About MadanyCo.™
Built for profitable growth, not louder marketing.
Who are we?
MadanyCo is a founder-led growth agency for DTC and e-commerce brands. We run the full stack, strategy, performance, content, build, and talent, and install The Pulse System™: a financial plan, a marketing plan, and the daily workflow that holds them together. We don't chase vanity metrics. We steer from unit economics, protect margin and cash flow, and make growth repeatable.
Why we exist?
Most brands do not fail because they lack ideas. They stall because the operating system is missing. Budgets move without guardrails. Reporting gets shared but nothing changes. Teams react to platform noise instead of controlling the levers that drive business profit. MadanyCo exists to fix this. We turn your numbers into a system: clear targets, clear pacing, clear accountability. Then we run it with you.
Founder-led
One operator, a vetted bench.
MadanyCo is led by its founder, Abdalrahman Madany, an operator who spent years inside Snapchat's regional ad business across EMEA and North Africa, then brand-side running campaigns for energy, hospitality, and DTC companies. Platform side and brand side, end to end.
That vantage point is the whole point. Most agencies sell you a layer, a channel, a deliverable, a retainer. MadanyCo was built to install the layer underneath all of them: the plan, the cadence, and the reporting that make every channel accountable to the same numbers.
Engagements are founder-led and staffed from a vetted bench of specialists, paid, creative, lifecycle, build, and talent, brought in by discipline and scaled to the work. No bloated org chart to pay for, no junior team learning on your budget. Just the right people on the right problem, run through one operating system.
What makes us different
Three things, on repeat.
We operate with a cadence
Daily checks. Weekly decisions. Monthly pivots. You will always know what is working, what is not, what we are changing, and why.
You get the system, not a black box
Scorecards, marketing & financial plans, pacing rules, and reporting formats you can own.
Our Principles
- 01Clarity beats complexity.
- 02Cash flow is a KPI.
- 03Guardrails create freedom.
- 04Pacing protects profit.
- 05Reporting should lead to action.
- 06Consistency compounds.
Our Pulse™
P · U · L+S · E
Four letters. One operating principle.
P
Perspective
Great marketing earns attention with clarity, taste, and a point of view.
U
Unit Economics
We build from unit economics. Every campaign has a target, a decision rule, and a next action.
L+S
Loops & Systems
The Pulse System keeps teams aligned to a weekly cadence.
E
Ethics
Marketing should create momentum that compounds.
Who we work best with
Brands that care about margin and cash flow.
Teams that want structure and pace. People who prefer clear communication, clean reporting, and direct accountability.