The experiences that shaped my portfolio and work life.
12 working environments. From Snap Inc. and Genpact EMEA to Seissense and Love Boo. I am Abdalrahman Madany, and this is my work.
Everything here is work I directly undertook or managed. Some of it was done inside previous full-time roles, with the teams and stakeholders of those companies alongside me. Marketing is a collaborative craft, so these pages claim my contribution honestly, never sole credit.
Snap Inc., 1 of 5
Click any logo to see the full story.
What I bring to the table.
Brand P&L Ownership
Media Planning & Buying at Scale
Growth & Performance Marketing
Lifecycle, CRM & Retention
E-commerce & DTC
Trade Marketing & Retail Activation
Integrated & ATL Campaign Planning
Influencer, Affiliate & Partnerships
Team Building & Vendor Operations
Analytics, Attribution & Forecasting
Want to put this to work?
Fractional CMO engagements, growth audits, or team training, directly with me. The first call is a free consultation: bring the shape of the problem, and I will tell you honestly whether I can help. If I cannot, I will point you to someone who can.