MadanyCo.™
A piece a day

I write here, every day.

Short pieces on marketing, business, and the craft of building things people want. Observed in the field. Written plainly. Published daily.

Today · piece 011

Jeddah, properly

The GCC is not an audience, it is a line in a procurement template. Serve one city as though it were the only city, and the arithmetic agrees before the culture does.

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Earlier pieces

  1. Short is harderCraft
  2. Fine creative, wrong promiseOperator
  3. The deadline does the sellingMarket
  4. Who says noInside
  5. One variableOperator
  6. Read the menuMarket
  7. Say it out loudCraft
  8. Budget before strategyInside
  9. Nobody is waitingMarket
  10. HarvestingOperator
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