Profit-first growth for e-commerce brands.
We install The Pulse System™: one financial plan, one marketing plan, and the daily workflow that holds them together. Senior, focused, accountable.
Free 30-minute scoping call · no deck, no pitch
Brands we have shipped for
$100M+
Revenue grown
10
Brands shipped
10yrs
Operating, end-to-end
4×
Peak LTV:CAC delivered
What we do
Three disciplines. One operating system.
Content, lifecycle, web builds, and everything else we run inside the plan, as one team with one number to hit, not as separate line items on a menu.
The offer
One engagement. Installed, then run.
No menus, no tiers, no surprise scope. We install The Pulse System™ in your brand, then run it with you week after week until growth is boring and predictable.
- 01StrategyPositioning, ICPs, growth model
- 02PlanQuarterly OKRs, budgets, KPIs
- 03ExecuteWeekly workbooks, creative sprints
- 04MeasureDashboards, attribution sanity
- 05GovernGuardrails, incentives, review
Founder-led
Platform-trained. P&L-tested.
MadanyCo is run by Abdalrahman Madany: years inside the ad platform working with thousands of e-commerce advertisers, then years on the brand side owning budgets and P&Ls across EMEA and AMER. Both sides of the table, one operator.
"Most brands do not need more marketing. They need one plan that survives Monday morning."
An agency with guts
How we work
Built like a partner, not a vendor.
- 01
Senior only
You work with the founder and a vetted specialist bench. No juniors learning on your budget, no account tiers.
- 02
One plan, run weekly
A financial plan and a marketing plan, held together by a Monday workbook. Everyone knows what ships this week and why.
- 03
Direct line
WhatsApp access to the person doing the work. Questions get answers in hours, not scheduled calls next week.
- 04
MER-first reporting
Weekly numbers you can act on: MER, contribution margin, cash. If a report does not change a decision, we kill the report.
- 05
Built to hand over
Playbooks, dashboards, and cadence live in your accounts. If we part ways, the system stays and keeps working.
The Pulse
One idea a day.
Market for people, not at people.
Next step
Ready to grow profitably?
A free 30-minute scoping call with the founder. We will look at your numbers, tell you honestly whether we can help, and either way you leave with something useful.