MadanyCo.™
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Short pieces on marketing, business, and the craft of building things people want. Observed in the field. Written plainly. Published daily.

Since July 2021

A piece a day since July 2021.

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One short email a day on marketing and business, from years of doing the work.

Today · piece 1955

Make smaller promises and beat them

Falling a little behind gets worse by itself, and being a little ahead gets easier. The size of your promise usually decides which, so promise a little less than you can do, then beat it.

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Earlier pieces, by

  1. You hand out status without noticing
  2. Not all nonsense is the writer's fault
  3. Spend loyalty on making things better
  4. Stop asking if it will work
  5. Learning starts before the lesson
  6. Slop is a choice, not a tool
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