MadanyCo.™
A piece a day

I write here, every day.

Short pieces on marketing, business, and the craft of building things people want. Observed in the field. Written plainly. Published daily.

Since July 2021

A piece a day since July 2021.

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Consistency is a strategy

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1,947

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One short email a day on marketing and business, from years of doing the work.

Today · piece 1947

The sale is decided before the page

What sells is the reason someone came, not the page they land on. Polishing the page rarely changes who buys; giving the right people a reason to come does.

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Earlier pieces, by

  1. A job is handed to you. Work is chosen.
  2. The last take is simply the one you accepted
  3. A good sale survives the truth
  4. Easy to share, hard to sell
  5. Start by assuming they misunderstood
  6. Some hassles are the point
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