MadanyCo.™
A piece a day

I write here, every day.

Short pieces on marketing, business, and the craft of building things people want. Observed in the field. Written plainly. Published daily.

Today · piece 641

Editing is deciding

Editing is not tidying. It is choosing which idea is the idea and losing the others in front of people, which is why it gets avoided.

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Earlier pieces

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  2. Spend less, growOperator
  3. Thirty daysCraft
  4. What I had wrong about brandOperator
  5. Premium is a priceMarket
  6. Riyadh is not DubaiMarket
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  8. One lineCraft
  9. We do it because we did itInside
  10. Field notes, National DayMarket
  11. Everyone turns greenMarket
  12. A loan against next monthOperator
  13. The week beforeMarket
  14. Give away the useful thingInside
  15. The queue is the adMarket
  16. Structure, not sentencesCraft
  17. A Wednesday this yearMarket
  18. Who the purchase is forInside
  19. Arabic is not a translationMarket
  20. Cash is a trust instrumentMarket
  21. What the extra dashboard is forInside
  22. Jeddah, properlyMarket
  23. Short is harderCraft
  24. Fine creative, wrong promiseOperator
  25. The deadline does the sellingMarket
  26. Who says noInside
  27. One variableOperator
  28. Read the menuMarket
  29. Say it out loudCraft
  30. Budget before strategyInside
  31. Nobody is waitingMarket
  32. HarvestingOperator
  33. A plan and a requestInside
  34. The rate card has seasonsOperator
  35. Leave the list aloneCraft
  36. The first shop backMarket
  37. Whose peak it isInside
  38. Booked with the courierOperator
  39. The canteen is a tenderMarket
  40. Live in the quiet monthOperator
  41. The irreversible half of the planInside
  42. Nothing leaves the menuMarket
  43. When they ask for a reportOperator
  44. The total matchedInside
  45. The small pack's monthMarket
  46. The first four wordsCraft
  47. Two months of noticeOperator
  48. Somebody already forecast thisMarket
  49. What the offsite costInside
  50. Who named the adsOperator
  51. The offer you filedMarket
  52. The print shop monthInside
  53. The account I kept rebuildingOperator
  54. Feet grow, bags do notMarket
  55. What the template hidesOperator
  56. Nobody wants the cheapest oneCraft
  57. The plan lives on one laptopInside
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  59. The list changed time zoneOperator
  60. The team in the invoicesInside
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  65. Nobody here has ordered itOperator
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  68. The chairman's roadInside
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  71. Message us for the priceOperator
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  73. A holiday nobody decoratesMarket
  74. The app nobody opensOperator
  75. The levy in the leaseInside
  76. Fifty degrees in the vanMarket
  77. The word newCraft
  78. The name on the statementOperator
  79. First on the listMarket
  80. Two bosses, one planInside
  81. What counts as a resultOperator
  82. A wedding in the dead monthMarket
  83. No vendor, no lineInside
  84. Noon to midnightOperator
  85. Three stickers deepMarket
  86. The inbox knows firstOperator
  87. Due to circumstancesCraft
  88. The margin nobody reopenedInside
  89. The car in the atriumMarket
  90. Approved by the founderOperator
  91. Nouns on the agendaInside
  92. The price of waterMarket
  93. The ratio has a currencyOperator
  94. The weekend that cannot leaveMarket
  95. The free weeks in the dealInside
  96. Delivered to an empty houseOperator
  97. Write from SeptemberCraft
  98. Front row, back rowMarket
  99. Blamed on the summerInside
  100. Page three in SeptemberOperator
  101. Jeddah opens in RiyadhMarket
  102. The campaign from the founding yearOperator
  103. The call nobody wants to makeInside
  104. Cairo's summer tourist speaks ArabicMarket
  105. The radius did not travelOperator
  106. After the summer is a rankInside
  107. Bought on the way homeMarket
  108. Written for glareCraft
  109. Three years of reviewsOperator
  110. The tournament lands at twoMarket
  111. Opened to be seen inInside
  112. Asked from LondonOperator
  113. The compound talksMarket
  114. The first branch pays for itInside
  115. The new pin inherits everythingOperator
  116. The ballroom is fullMarket
  117. Paid for in JanuaryOperator
  118. The sentence that cost the mostCraft
  119. Read the leave chartInside
  120. An address with no doorMarket
  121. The date you come backOperator
  122. The retainer needs a briefInside
  123. The lease outlived the testMarket
  124. The account learns who stayedOperator
  125. Where Cairo spent EidMarket
  126. The Eid phone callInside
  127. The alert nobody unmutesOperator
  128. Delayed, with a dateCraft
  129. The customer is on the roadMarket
  130. Counted as the campaignInside
  131. Closed on the first dayOperator
  132. Jeddah before HajjMarket
  133. The pre-order is the forecastOperator
  134. The size of the boxInside
  135. The graduation tableMarket
  136. The even cutOperator
  137. The creator on the wrong lineInside
  138. Across the causewayMarket
  139. The word summerCraft
  140. The sticker on the menuOperator
  141. Read the comments under the adMarket
  142. Resignations follow the school yearInside
  143. Moving money between brandsOperator
  144. The freezer by the doorMarket
  145. Funded by what was leftInside
  146. Paid media in a borrowed voiceOperator
  147. The fullest Friday of the yearMarket
  148. Sorted by the kitchenOperator
  149. The brief is a voice noteCraft
  150. Exams run the officeInside
  151. The summer leaves twiceMarket
  152. Judged on the doorstepOperator
  153. The leave calendarInside
  154. The cooler is the shelfMarket
  155. A month of three weeksOperator
  156. Who could raise the priceMarket
  157. The number belongs to the cashierInside
  158. Renting the cardOperator
  159. A standard you can sayCraft
  160. Different by their measureMarket
  161. Silence needs a signatureInside
  162. Before they askOperator
  163. Specialty is the category nowMarket
  164. Better wins the weekOperator
  165. Everyone is a peace treatyInside
  166. The worst branchMarket
  167. Broad felt like ambitionOperator
  168. When they stop checkingInside
  169. Twenty years on the cornerMarket
  170. The size of the askCraft
  171. The first message is a receiptOperator
  172. The clause the distributor trustsMarket
  173. Permission not to answerInside
  174. Melted at the doorOperator
  175. The fishmonger your mother trustsMarket
  176. The price of a yesInside
  177. Too small for the dropdownOperator
  178. The fifth coffee shopMarket
  179. Whoever has it nowOperator
  180. Between the plumber and the auntCraft
  181. Which days get the emailInside
  182. Bigger than the nameMarket
  183. A message is not a leadOperator
  184. Nobody has to askInside
  185. The showroom is for the websiteMarket
  186. They only met the offerOperator
  187. A winter month for a decadeMarket
  188. Judged on thirty nightsInside
  189. Only ever met you at nightOperator
  190. No occasion to lean onCraft
  191. Sold by the gramMarket
  192. Finance's Ramadan begins nowInside
  193. One weekend, two occasionsOperator
  194. Egypt's biggest gifting dayMarket
  195. Nobody needed a driverOperator
  196. Sent from an empty officeInside
  197. Field notes, Eid morningMarket
  198. The buyer you have never metOperator
  199. Both, which means neitherInside
  200. Cairo goes home for EidMarket
  201. The gift note fieldCraft
  202. The free box slows the lineOperator
  203. The queue for new notesMarket
  204. Field notes, the last weekInside
  205. The tent empties earlyOperator
  206. Read the floor planMarket
  207. The night shift nobody invoicedInside
  208. Fixed price, moving costOperator
  209. The aisle changes handsMarket
  210. The listing says closedOperator
  211. The fifteen-second versionCraft
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  217. Back by night tenOperator
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  221. Nobody wrote the noCraft
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  224. The second restaurant at oneOperator
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  228. The day shortens by lawMarket
  229. Ten minutes at sunsetOperator
  230. Approved for a different dayInside
  231. The set menu on a full nightMarket
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  233. The customer is not fastingOperator
  234. The hour before the cannonMarket
  235. Everyone's channel workedInside
  236. The app's deadline, not the moon'sOperator
  237. Post-iftar is three daypartsMarket
  238. The guest list, not the chartInside
  239. Duplicated with last year's datesOperator
  240. A season before the seasonMarket
  241. The segment nobody can buildOperator
  242. A month on the fridgeCraft
  243. Where the Ramadan money came fromInside
  244. Lunch has two weeks leftMarket
  245. The photo is from JulyOperator
  246. Read the gift listInside
  247. The price that makes the newsMarket
  248. Landed before the monthOperator
  249. Cast, not placedMarket
  250. Flat fee, lumpy yearInside
  251. One month, three businessesOperator
  252. Arabic takes more roomCraft
  253. Eaten in the carMarket
  254. The budget that grew on paperInside
  255. The account manager changedOperator
  256. Here until MarchMarket
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  258. Reorganised five weeks outInside
  259. Field notes, the wedding hallMarket
  260. The old pack in the filmOperator
  261. Approved is not releasedInside
  262. Printed for one monthMarket
  263. Write the six seconds firstCraft
  264. The new agency rebuildsOperator
  265. The app's Ramadan pageMarket
  266. Year to date, day tenInside
  267. Drafted and pausedOperator
  268. Dressed for the guestsMarket
  269. Answering on the seventhInside
  270. Three times the budgetOperator
  271. The fasting shelfMarket
  272. A month to sit outOperator
  273. The customer replies in voiceCraft
  274. The first request of the yearInside
  275. Resolutions follow the weatherMarket
  276. The rota is the campaignOperator
  277. The review with two columnsInside
  278. The room's real priceMarket
  279. Every send spends somethingOperator
  280. The week the residents leaveMarket
  281. Read the out-of-officeInside
  282. Ask the driverOperator
  283. Name the day or say nothingCraft
  284. Christmas comes twice in CairoMarket
  285. Two sets of booksInside
  286. Nothing behind the bookingOperator
  287. The terrace monthMarket
  288. Declined on the nineteenthOperator
  289. The target nobody loweredInside
  290. Who is actually shutMarket
  291. Two weeks unsupervisedOperator
  292. Paid for the forecastInside
  293. The small market reads closelyMarket
  294. The sign on the doorCraft
  295. The Friday editOperator
  296. The brunch is the formatMarket
  297. The zero was never zeroInside
  298. Nothing left but the discountOperator
  299. When two calendars collideMarket
  300. The box was already boughtInside
  301. The ad that outlived its offerOperator
  302. Field notes, race weekendMarket
  303. Step down, do not switch offOperator
  304. The accent in the copyCraft
  305. Whoever is at their deskInside
  306. Delivered after the holidayMarket
  307. Flows do not read the calendarOperator
  308. The safe mistakeInside
  309. A Friday that starts at fourMarket
  310. The basket is a waiting roomOperator
  311. Only the colour was translatedMarket
  312. Fifteen clients, one FridayInside
  313. The empty box at checkoutOperator
  314. The asteriskCraft
  315. What is left on the railMarket
  316. When the group chat goes quietInside
  317. The address fieldOperator
  318. Never reached the shelfMarket
  319. Every creator has the same codeOperator
  320. November becomes the targetInside
  321. The stacked discountMarket
  322. The refused boxOperator
  323. Who holds the account on FridayInside
  324. A discount moves the clockMarket
  325. The forward outlives the offerCraft
  326. Advertising what you cannot sellOperator
  327. A day you do not ownMarket
  328. The competitor set your priceInside
  329. Eleven months darkOperator
  330. The window that did not changeMarket
  331. Which line it lands onInside
  332. Everyone bids on the same dayOperator
  333. Last year's priceMarket
  334. The warehouse writes the offerOperator
  335. Up toCraft
  336. The target chooses the discountInside
  337. The waiting weekMarket
  338. If you cannot pause itOperator
  339. Who holds the phoneInside
  340. The customer who does not eatMarket
  341. The share you do not signOperator
  342. The seller's yearMarket
  343. Thursday at fourInside
  344. Dark on paydayOperator
  345. Photograph what arrivesCraft
  346. After the showMarket
  347. The calendar on the wallInside
  348. Reconcile before you reportOperator
  349. The other festive seasonMarket
  350. Tuesday lunchOperator
  351. The cc lineInside
  352. The pickup queueMarket
  353. Nobody owns the size guideOperator
  354. No surprisesInside
  355. A statement in square metresMarket
  356. The first question is the priceCraft
  357. Changes at two in the morningOperator
  358. The office manager books DecemberMarket
  359. Paid in titlesInside
  360. Where accounts stallOperator
  361. The October numberMarket
  362. Cairo is celebratingInside
  363. A holiday the account cannot seeOperator
  364. The terraces reopenMarket
  365. Named after nothingOperator
  366. The pack is not a posterCraft
  367. Whoever had the timeInside
  368. Smaller, not lowerMarket
  369. One lever, two promisesOperator
  370. The review with no numberInside
  371. A green dessertMarket
  372. Still green on FridayOperator
  373. What is left on the shelfMarket
  374. The staff are the audienceInside
  375. Somebody is working todayOperator
  376. The greeting nobody readsCraft
  377. The number becomes the offerMarket
  378. A holiday in the run rateInside
  379. The month the film ateOperator
  380. Who stayed in AugustMarket
  381. Everyone buys the same TuesdayOperator
  382. The last person askedInside
  383. The permit is the shortlistMarket
  384. A Saudi return addressOperator
  385. Count the approversInside
  386. The number in the cornerMarket
  387. A name in two scriptsCraft
  388. Run from CairoOperator
  389. Which ArabicMarket
  390. Regional means DubaiInside
  391. The buyer decides NovemberOperator
  392. One poster, three shelvesMarket
  393. The August deckInside
  394. Planned on August numbersOperator
  395. The year starts this weekMarket
  396. What ran while you were awayOperator
  397. Written to be forwardedCraft
  398. Committed alreadyInside
  399. Field notes, the uniform shopMarket
  400. Friday's cookOperator
  401. The distributor's SeptemberInside
  402. The countdown has a licenceMarket
  403. Sample size of the adviceOperator
  404. The school run daypartMarket
  405. The deck and the buyInside
  406. Posted at eleven at nightOperator
  407. The same backpackCraft
  408. The September walletMarket
  409. Use it or lose itInside
  410. One peak fewerOperator
  411. Closed for the summerMarket
  412. Cheap traffic, wrong answersOperator
  413. The word phasedInside
  414. The city comes back in orderMarket
  415. The customer's summerOperator
  416. The last thirdInside
  417. The form decides the offerMarket
  418. An offer in one breathCraft
  419. The one-product ceilingOperator
  420. The fee for being seenMarket
  421. Signed while they were awayInside
  422. What breaks when nobody is checkingOperator
  423. The school year starts three timesMarket
  424. Four ideas, one customerInside
  425. Choosing, then solvingOperator
  426. August is the floorMarket
  427. Flat through the empty fortnightOperator
  428. Where the voice livesCraft
  429. Fielded in JulyInside
  430. Sold on the way outMarket
  431. Open when nobody is lookingOperator
  432. Hired in JulyInside
  433. A sale for the warehouseMarket
  434. Still runningOperator
  435. The number on the flyerMarket
  436. A day off in one countryInside
  437. Who meets the new priceOperator
  438. Six months in one sittingCraft
  439. Cairo is openMarket
  440. Left in chargeInside
  441. In line with seasonalityOperator
  442. The valet in JulyMarket
  443. The overlap hourOperator
  444. Set by someone with a summerInside
  445. Everything falls due at onceMarket
  446. The founder's week offOperator
  447. Where the agency wentInside
  448. Field notes, the North CoastMarket
  449. The auto-replyCraft
  450. The dip everyone agrees onOperator
  451. Who funds the summer dealMarket
  452. A year that starts in JulyInside
  453. The month the money movesOperator
  454. The summer branchMarket
  455. Approved in JulyInside
  456. Managed or messagedOperator
  457. The third personMarket
  458. Plumbing seasonOperator
  459. The word for the customerCraft
  460. Halfway is the endInside
  461. Follow the air conditioningMarket
  462. The city comes out lateOperator
  463. The meetings that stopInside
  464. Same room, different guestMarket
  465. Ask the rota firstOperator
  466. Paid in riyals, spent in CairoMarket
  467. Spent by the thirtiethInside
  468. The feed has left the countryOperator
  469. The singular youCraft
  470. Cairo loses its weekendsMarket
  471. Written by whoever stayedInside
  472. Two calendars on one deskOperator
  473. It does not empty, it movesMarket
  474. The pause is not freeOperator
  475. Explaining June to head officeInside
  476. Twice the price by the seaMarket
  477. A beach nobody here is onOperator
  478. Divided by twelveInside
  479. Ninety days on the coastMarket
  480. The shortest copy of the yearCraft
  481. Compared to whatOperator
  482. Who stays behindMarket
  483. Who works on EidInside
  484. The dashboard on Eid morningOperator
  485. A share of a sheepMarket
  486. Giving without the postInside
  487. Spend runs through the holidayOperator
  488. The shelf knows which EidMarket
  489. The courier sets the end dateOperator
  490. The second ideaCraft
  491. Who is here in AugustInside
  492. A three-month cityMarket
  493. The stall is six weeks oldOperator
  494. Nobody's job to rememberInside
  495. The last order before the airportMarket
  496. The auction has no categoriesOperator
  497. The afternoon shutterMarket
  498. Decided on WhatsAppInside
  499. Forty assets, one ideaOperator
  500. Write the loss firstCraft
  501. The other EidMarket
  502. The shock absorberInside
  503. Pace to paydayOperator
  504. A small market fills upMarket
  505. Paying for the same startOperator
  506. Who has adminInside
  507. The day starts at nineMarket
  508. Three twos make sixOperator
  509. Waiting for the signatureInside
  510. A radius is an audienceMarket
  511. The customer wrote it firstCraft
  512. Copy of copy of campaignOperator
  513. The house is revisingMarket
  514. A test to settle an argumentInside
  515. Too small to testOperator
  516. Summer's first price riseMarket
  517. The money comes quarterlyInside
  518. The dashboard's weekendOperator
  519. When the terrace closesMarket
  520. The account works the holidayOperator
  521. Best needs a witnessCraft
  522. Afraid of MarchInside
  523. Rented for the weekendMarket
  524. Who wrote the wrapOperator
  525. The Saturday screenshotInside
  526. Friday moves to nineMarket
  527. The terrace you already paid forOperator
  528. Booked on ThursdayMarket
  529. Cut in Dubai, felt in CairoInside
  530. Full feed, empty checkoutOperator
  531. Greeting a day not yoursCraft
  532. Feseekh weekMarket
  533. The ones who did not have toInside
  534. One message for everyoneOperator
  535. Time to change their mindMarket
  536. The flow still says RamadanOperator
  537. What the giving was forInside
  538. Between Eid and the exodusMarket
  539. Rebuilt, not resumedOperator
  540. Three days on the calendarInside
  541. What the distributor still holdsMarket
  542. The brief said RamadanCraft
  543. Bought for the tableOperator
  544. The bag is the dining roomMarket
  545. The year starts in AprilInside
  546. The courier holds the cashOperator
  547. The first Friday after EidMarket
  548. Only what was servedInside
  549. Growing slower than the monthOperator
  550. Eid is not RamadanMarket
  551. Turning the day back roundOperator
  552. The greeting from a brandCraft
  553. Until after EidInside
  554. Nobody compares prices tonightMarket
  555. Where the audience wentOperator
  556. The iftar you do not hostInside
  557. The second day of EidMarket
  558. Built for a moving dateOperator
  559. The price of kahkMarket
  560. The verdict comes earlyInside
  561. Suddenly a giftOperator
  562. Not every motherCraft
  563. A gift judged by the tableMarket
  564. Eleven days earlier every yearInside
  565. The month risesOperator
  566. Feed the driverMarket
  567. The email that lands at iftarOperator
  568. Approved at elevenInside
  569. Eid begins in the middleMarket
  570. The second peakOperator
  571. Which budget the donation sits inInside
  572. The ad break people watchMarket
  573. Blessed, together, generousCraft
  574. The reply comes at tenOperator
  575. What the family group forwardsMarket
  576. Credit for the moonInside
  577. The small account's RamadanOperator
  578. Bigger than the householdMarket
  579. Whose table the ad is forInside
  580. Two prices for one dayOperator
  581. The first morningMarket
  582. Ready in the wrong orderOperator
  583. The reader at elevenCraft
  584. One Ramadan, written onceInside
  585. Who books the iftar tentMarket
  586. Two holiday calendarsOperator
  587. Keep the post, cut the mediaInside
  588. Already in the houseMarket
  589. The code under the postOperator
  590. A holiday without a defaultMarket
  591. Half the team will be fastingInside
  592. The day ends at suhoorOperator
  593. A greeting is a signatureCraft
  594. Served without being seenMarket
  595. Least authority, whole audienceInside
  596. Ten identical bouquetsOperator
  597. The other Valentine's DayMarket
  598. Open four days a yearOperator
  599. Six signatures for a postInside
  600. The shelf fills before the moonMarket
  601. The cheap monthOperator
  602. The four-day regionInside
  603. The Friday replyMarket
  604. The three-minute filmCraft
  605. Everyone eats at the same minuteOperator
  606. Thirty nights at one tableMarket
  607. The week head office visitsInside
  608. The ceiling is a censusOperator
  609. Four weeks outMarket
  610. Which page the number is onInside
  611. The quiet accountOperator
  612. Sell-in is not demandMarket
  613. The same on a TuesdayOperator
  614. Understood is not heardCraft
  615. The family is the boardInside
  616. Busiest after midnightMarket
  617. The Friday hoursOperator
  618. Year on year, minus eleven daysInside
  619. A country in a dropdownMarket
  620. Three shared daysOperator
  621. Iftar is sold to officesMarket
  622. Instruction down, comment upInside
  623. Named by whoever was awakeOperator
  624. Riyals, not percentagesCraft
  625. The kiosk never saw the adMarket
  626. The buy is the planInside
  627. The second audienceOperator
  628. The desert weekendMarket
  629. History is not an assetOperator
  630. The threshold is the jobInside
  631. Awareness does not stay boughtMarket
  632. Ramadan by the hourOperator
  633. The curve nobody drewInside
  634. The eve, not the dayMarket
  635. A table is not an ideaCraft
  636. A channel needs a readerOperator
  637. The second ChristmasMarket
  638. How the number arrivesInside
  639. Restarting as a strangerOperator
  640. Day one is mid-seasonMarket
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