MadanyCo.™
A piece a day

I write here, every day.

Short pieces on marketing, business, and the craft of building things people want. Observed in the field. Written plainly. Published daily.

Since July 2021

A piece a day since July 2021.

Best-performing channel I’ve never paid for.

Consistency is a strategy

Days running
1,959

I value and respect your privacy.

One short email a day on marketing and business, from years of doing the work.

Today · piece 1959

Give people a way out

People who feel pushed protect themselves. Give someone a safe way to back out, and they are far more likely to take the step they already wanted to take.

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Earlier pieces, by

  1. Worry spreads fast, calm takes work
  2. Say something that could be wrong
  3. Following a trend means arriving late
  4. Make smaller promises and beat them
  5. You hand out status without noticing
  6. Not all nonsense is the writer's fault
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