MadanyCo.™
A piece a day

I write here, every day.

Short pieces on marketing, business, and the craft of building things people want. Observed in the field. Written plainly. Published daily.

Since July 2021

A piece a day since July 2021.

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Consistency is a strategy

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One short email a day on marketing and business, from years of doing the work.

Today · piece 1961

Say the good thing that is there

Telling people a bad thing is missing makes them think about the bad thing. Say the good thing that is there instead.

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Earlier pieces, by

  1. We pay for the story that comes with it
  2. Give people a way out
  3. Worry spreads fast, calm takes work
  4. Say something that could be wrong
  5. Following a trend means arriving late
  6. Make smaller promises and beat them
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