MadanyCo.™
A piece a day

I write here, every day.

Short pieces on marketing, business, and the craft of building things people want. Observed in the field. Written plainly. Published daily.

Today · piece 645

What the rhyme hides

A shop line that rhymes in Arabic can promise nothing and still sound like a proverb. Translate it flatly and you find out who the rhyme is still working on.

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  45. The irreversible half of the planInside
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  87. No vendor, no lineInside
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  93. The car in the atriumMarket
  94. Approved by the founderOperator
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  104. Page three in SeptemberOperator
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  107. The call nobody wants to makeInside
  108. Cairo's summer tourist speaks ArabicMarket
  109. The radius did not travelOperator
  110. After the summer is a rankInside
  111. Bought on the way homeMarket
  112. Written for glareCraft
  113. Three years of reviewsOperator
  114. The tournament lands at twoMarket
  115. Opened to be seen inInside
  116. Asked from LondonOperator
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  118. The first branch pays for itInside
  119. The new pin inherits everythingOperator
  120. The ballroom is fullMarket
  121. Paid for in JanuaryOperator
  122. The sentence that cost the mostCraft
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  124. An address with no doorMarket
  125. The date you come backOperator
  126. The retainer needs a briefInside
  127. The lease outlived the testMarket
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  129. Where Cairo spent EidMarket
  130. The Eid phone callInside
  131. The alert nobody unmutesOperator
  132. Delayed, with a dateCraft
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  138. The size of the boxInside
  139. The graduation tableMarket
  140. The even cutOperator
  141. The creator on the wrong lineInside
  142. Across the causewayMarket
  143. The word summerCraft
  144. The sticker on the menuOperator
  145. Read the comments under the adMarket
  146. Resignations follow the school yearInside
  147. Moving money between brandsOperator
  148. The freezer by the doorMarket
  149. Funded by what was leftInside
  150. Paid media in a borrowed voiceOperator
  151. The fullest Friday of the yearMarket
  152. Sorted by the kitchenOperator
  153. The brief is a voice noteCraft
  154. Exams run the officeInside
  155. The summer leaves twiceMarket
  156. Judged on the doorstepOperator
  157. The leave calendarInside
  158. The cooler is the shelfMarket
  159. A month of three weeksOperator
  160. Who could raise the priceMarket
  161. The number belongs to the cashierInside
  162. Renting the cardOperator
  163. A standard you can sayCraft
  164. Different by their measureMarket
  165. Silence needs a signatureInside
  166. Before they askOperator
  167. Specialty is the category nowMarket
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  169. Everyone is a peace treatyInside
  170. The worst branchMarket
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  172. When they stop checkingInside
  173. Twenty years on the cornerMarket
  174. The size of the askCraft
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  177. Permission not to answerInside
  178. Melted at the doorOperator
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  181. Too small for the dropdownOperator
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  183. Whoever has it nowOperator
  184. Between the plumber and the auntCraft
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  186. Bigger than the nameMarket
  187. A message is not a leadOperator
  188. Nobody has to askInside
  189. The showroom is for the websiteMarket
  190. They only met the offerOperator
  191. A winter month for a decadeMarket
  192. Judged on thirty nightsInside
  193. Only ever met you at nightOperator
  194. No occasion to lean onCraft
  195. Sold by the gramMarket
  196. Finance's Ramadan begins nowInside
  197. One weekend, two occasionsOperator
  198. Egypt's biggest gifting dayMarket
  199. Nobody needed a driverOperator
  200. Sent from an empty officeInside
  201. Field notes, Eid morningMarket
  202. The buyer you have never metOperator
  203. Both, which means neitherInside
  204. Cairo goes home for EidMarket
  205. The gift note fieldCraft
  206. The free box slows the lineOperator
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  208. Field notes, the last weekInside
  209. The tent empties earlyOperator
  210. Read the floor planMarket
  211. The night shift nobody invoicedInside
  212. Fixed price, moving costOperator
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  214. The listing says closedOperator
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  231. Three days are not dataInside
  232. The day shortens by lawMarket
  233. Ten minutes at sunsetOperator
  234. Approved for a different dayInside
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  238. The hour before the cannonMarket
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  241. Post-iftar is three daypartsMarket
  242. The guest list, not the chartInside
  243. Duplicated with last year's datesOperator
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  245. The segment nobody can buildOperator
  246. A month on the fridgeCraft
  247. Where the Ramadan money came fromInside
  248. Lunch has two weeks leftMarket
  249. The photo is from JulyOperator
  250. Read the gift listInside
  251. The price that makes the newsMarket
  252. Landed before the monthOperator
  253. Cast, not placedMarket
  254. Flat fee, lumpy yearInside
  255. One month, three businessesOperator
  256. Arabic takes more roomCraft
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  259. The account manager changedOperator
  260. Here until MarchMarket
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  262. Reorganised five weeks outInside
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  266. Printed for one monthMarket
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  271. Drafted and pausedOperator
  272. Dressed for the guestsMarket
  273. Answering on the seventhInside
  274. Three times the budgetOperator
  275. The fasting shelfMarket
  276. A month to sit outOperator
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  278. The first request of the yearInside
  279. Resolutions follow the weatherMarket
  280. The rota is the campaignOperator
  281. The review with two columnsInside
  282. The room's real priceMarket
  283. Every send spends somethingOperator
  284. The week the residents leaveMarket
  285. Read the out-of-officeInside
  286. Ask the driverOperator
  287. Name the day or say nothingCraft
  288. Christmas comes twice in CairoMarket
  289. Two sets of booksInside
  290. Nothing behind the bookingOperator
  291. The terrace monthMarket
  292. Declined on the nineteenthOperator
  293. The target nobody loweredInside
  294. Who is actually shutMarket
  295. Two weeks unsupervisedOperator
  296. Paid for the forecastInside
  297. The small market reads closelyMarket
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  299. The Friday editOperator
  300. The brunch is the formatMarket
  301. The zero was never zeroInside
  302. Nothing left but the discountOperator
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  304. The box was already boughtInside
  305. The ad that outlived its offerOperator
  306. Field notes, race weekendMarket
  307. Step down, do not switch offOperator
  308. The accent in the copyCraft
  309. Whoever is at their deskInside
  310. Delivered after the holidayMarket
  311. Flows do not read the calendarOperator
  312. The safe mistakeInside
  313. A Friday that starts at fourMarket
  314. The basket is a waiting roomOperator
  315. Only the colour was translatedMarket
  316. Fifteen clients, one FridayInside
  317. The empty box at checkoutOperator
  318. The asteriskCraft
  319. What is left on the railMarket
  320. When the group chat goes quietInside
  321. The address fieldOperator
  322. Never reached the shelfMarket
  323. Every creator has the same codeOperator
  324. November becomes the targetInside
  325. The stacked discountMarket
  326. The refused boxOperator
  327. Who holds the account on FridayInside
  328. A discount moves the clockMarket
  329. The forward outlives the offerCraft
  330. Advertising what you cannot sellOperator
  331. A day you do not ownMarket
  332. The competitor set your priceInside
  333. Eleven months darkOperator
  334. The window that did not changeMarket
  335. Which line it lands onInside
  336. Everyone bids on the same dayOperator
  337. Last year's priceMarket
  338. The warehouse writes the offerOperator
  339. Up toCraft
  340. The target chooses the discountInside
  341. The waiting weekMarket
  342. If you cannot pause itOperator
  343. Who holds the phoneInside
  344. The customer who does not eatMarket
  345. The share you do not signOperator
  346. The seller's yearMarket
  347. Thursday at fourInside
  348. Dark on paydayOperator
  349. Photograph what arrivesCraft
  350. After the showMarket
  351. The calendar on the wallInside
  352. Reconcile before you reportOperator
  353. The other festive seasonMarket
  354. Tuesday lunchOperator
  355. The cc lineInside
  356. The pickup queueMarket
  357. Nobody owns the size guideOperator
  358. No surprisesInside
  359. A statement in square metresMarket
  360. The first question is the priceCraft
  361. Changes at two in the morningOperator
  362. The office manager books DecemberMarket
  363. Paid in titlesInside
  364. Where accounts stallOperator
  365. The October numberMarket
  366. Cairo is celebratingInside
  367. A holiday the account cannot seeOperator
  368. The terraces reopenMarket
  369. Named after nothingOperator
  370. The pack is not a posterCraft
  371. Whoever had the timeInside
  372. Smaller, not lowerMarket
  373. One lever, two promisesOperator
  374. The review with no numberInside
  375. A green dessertMarket
  376. Still green on FridayOperator
  377. What is left on the shelfMarket
  378. The staff are the audienceInside
  379. Somebody is working todayOperator
  380. The greeting nobody readsCraft
  381. The number becomes the offerMarket
  382. A holiday in the run rateInside
  383. The month the film ateOperator
  384. Who stayed in AugustMarket
  385. Everyone buys the same TuesdayOperator
  386. The last person askedInside
  387. The permit is the shortlistMarket
  388. A Saudi return addressOperator
  389. Count the approversInside
  390. The number in the cornerMarket
  391. A name in two scriptsCraft
  392. Run from CairoOperator
  393. Which ArabicMarket
  394. Regional means DubaiInside
  395. The buyer decides NovemberOperator
  396. One poster, three shelvesMarket
  397. The August deckInside
  398. Planned on August numbersOperator
  399. The year starts this weekMarket
  400. What ran while you were awayOperator
  401. Written to be forwardedCraft
  402. Committed alreadyInside
  403. Field notes, the uniform shopMarket
  404. Friday's cookOperator
  405. The distributor's SeptemberInside
  406. The countdown has a licenceMarket
  407. Sample size of the adviceOperator
  408. The school run daypartMarket
  409. The deck and the buyInside
  410. Posted at eleven at nightOperator
  411. The same backpackCraft
  412. The September walletMarket
  413. Use it or lose itInside
  414. One peak fewerOperator
  415. Closed for the summerMarket
  416. Cheap traffic, wrong answersOperator
  417. The word phasedInside
  418. The city comes back in orderMarket
  419. The customer's summerOperator
  420. The last thirdInside
  421. The form decides the offerMarket
  422. An offer in one breathCraft
  423. The one-product ceilingOperator
  424. The fee for being seenMarket
  425. Signed while they were awayInside
  426. What breaks when nobody is checkingOperator
  427. The school year starts three timesMarket
  428. Four ideas, one customerInside
  429. Choosing, then solvingOperator
  430. August is the floorMarket
  431. Flat through the empty fortnightOperator
  432. Where the voice livesCraft
  433. Fielded in JulyInside
  434. Sold on the way outMarket
  435. Open when nobody is lookingOperator
  436. Hired in JulyInside
  437. A sale for the warehouseMarket
  438. Still runningOperator
  439. The number on the flyerMarket
  440. A day off in one countryInside
  441. Who meets the new priceOperator
  442. Six months in one sittingCraft
  443. Cairo is openMarket
  444. Left in chargeInside
  445. In line with seasonalityOperator
  446. The valet in JulyMarket
  447. The overlap hourOperator
  448. Set by someone with a summerInside
  449. Everything falls due at onceMarket
  450. The founder's week offOperator
  451. Where the agency wentInside
  452. Field notes, the North CoastMarket
  453. The auto-replyCraft
  454. The dip everyone agrees onOperator
  455. Who funds the summer dealMarket
  456. A year that starts in JulyInside
  457. The month the money movesOperator
  458. The summer branchMarket
  459. Approved in JulyInside
  460. Managed or messagedOperator
  461. The third personMarket
  462. Plumbing seasonOperator
  463. The word for the customerCraft
  464. Halfway is the endInside
  465. Follow the air conditioningMarket
  466. The city comes out lateOperator
  467. The meetings that stopInside
  468. Same room, different guestMarket
  469. Ask the rota firstOperator
  470. Paid in riyals, spent in CairoMarket
  471. Spent by the thirtiethInside
  472. The feed has left the countryOperator
  473. The singular youCraft
  474. Cairo loses its weekendsMarket
  475. Written by whoever stayedInside
  476. Two calendars on one deskOperator
  477. It does not empty, it movesMarket
  478. The pause is not freeOperator
  479. Explaining June to head officeInside
  480. Twice the price by the seaMarket
  481. A beach nobody here is onOperator
  482. Divided by twelveInside
  483. Ninety days on the coastMarket
  484. The shortest copy of the yearCraft
  485. Compared to whatOperator
  486. Who stays behindMarket
  487. Who works on EidInside
  488. The dashboard on Eid morningOperator
  489. A share of a sheepMarket
  490. Giving without the postInside
  491. Spend runs through the holidayOperator
  492. The shelf knows which EidMarket
  493. The courier sets the end dateOperator
  494. The second ideaCraft
  495. Who is here in AugustInside
  496. A three-month cityMarket
  497. The stall is six weeks oldOperator
  498. Nobody's job to rememberInside
  499. The last order before the airportMarket
  500. The auction has no categoriesOperator
  501. The afternoon shutterMarket
  502. Decided on WhatsAppInside
  503. Forty assets, one ideaOperator
  504. Write the loss firstCraft
  505. The other EidMarket
  506. The shock absorberInside
  507. Pace to paydayOperator
  508. A small market fills upMarket
  509. Paying for the same startOperator
  510. Who has adminInside
  511. The day starts at nineMarket
  512. Three twos make sixOperator
  513. Waiting for the signatureInside
  514. A radius is an audienceMarket
  515. The customer wrote it firstCraft
  516. Copy of copy of campaignOperator
  517. The house is revisingMarket
  518. A test to settle an argumentInside
  519. Too small to testOperator
  520. Summer's first price riseMarket
  521. The money comes quarterlyInside
  522. The dashboard's weekendOperator
  523. When the terrace closesMarket
  524. The account works the holidayOperator
  525. Best needs a witnessCraft
  526. Afraid of MarchInside
  527. Rented for the weekendMarket
  528. Who wrote the wrapOperator
  529. The Saturday screenshotInside
  530. Friday moves to nineMarket
  531. The terrace you already paid forOperator
  532. Booked on ThursdayMarket
  533. Cut in Dubai, felt in CairoInside
  534. Full feed, empty checkoutOperator
  535. Greeting a day not yoursCraft
  536. Feseekh weekMarket
  537. The ones who did not have toInside
  538. One message for everyoneOperator
  539. Time to change their mindMarket
  540. The flow still says RamadanOperator
  541. What the giving was forInside
  542. Between Eid and the exodusMarket
  543. Rebuilt, not resumedOperator
  544. Three days on the calendarInside
  545. What the distributor still holdsMarket
  546. The brief said RamadanCraft
  547. Bought for the tableOperator
  548. The bag is the dining roomMarket
  549. The year starts in AprilInside
  550. The courier holds the cashOperator
  551. The first Friday after EidMarket
  552. Only what was servedInside
  553. Growing slower than the monthOperator
  554. Eid is not RamadanMarket
  555. Turning the day back roundOperator
  556. The greeting from a brandCraft
  557. Until after EidInside
  558. Nobody compares prices tonightMarket
  559. Where the audience wentOperator
  560. The iftar you do not hostInside
  561. The second day of EidMarket
  562. Built for a moving dateOperator
  563. The price of kahkMarket
  564. The verdict comes earlyInside
  565. Suddenly a giftOperator
  566. Not every motherCraft
  567. A gift judged by the tableMarket
  568. Eleven days earlier every yearInside
  569. The month risesOperator
  570. Feed the driverMarket
  571. The email that lands at iftarOperator
  572. Approved at elevenInside
  573. Eid begins in the middleMarket
  574. The second peakOperator
  575. Which budget the donation sits inInside
  576. The ad break people watchMarket
  577. Blessed, together, generousCraft
  578. The reply comes at tenOperator
  579. What the family group forwardsMarket
  580. Credit for the moonInside
  581. The small account's RamadanOperator
  582. Bigger than the householdMarket
  583. Whose table the ad is forInside
  584. Two prices for one dayOperator
  585. The first morningMarket
  586. Ready in the wrong orderOperator
  587. The reader at elevenCraft
  588. One Ramadan, written onceInside
  589. Who books the iftar tentMarket
  590. Two holiday calendarsOperator
  591. Keep the post, cut the mediaInside
  592. Already in the houseMarket
  593. The code under the postOperator
  594. A holiday without a defaultMarket
  595. Half the team will be fastingInside
  596. The day ends at suhoorOperator
  597. A greeting is a signatureCraft
  598. Served without being seenMarket
  599. Least authority, whole audienceInside
  600. Ten identical bouquetsOperator
  601. The other Valentine's DayMarket
  602. Open four days a yearOperator
  603. Six signatures for a postInside
  604. The shelf fills before the moonMarket
  605. The cheap monthOperator
  606. The four-day regionInside
  607. The Friday replyMarket
  608. The three-minute filmCraft
  609. Everyone eats at the same minuteOperator
  610. Thirty nights at one tableMarket
  611. The week head office visitsInside
  612. The ceiling is a censusOperator
  613. Four weeks outMarket
  614. Which page the number is onInside
  615. The quiet accountOperator
  616. Sell-in is not demandMarket
  617. The same on a TuesdayOperator
  618. Understood is not heardCraft
  619. The family is the boardInside
  620. Busiest after midnightMarket
  621. The Friday hoursOperator
  622. Year on year, minus eleven daysInside
  623. A country in a dropdownMarket
  624. Three shared daysOperator
  625. Iftar is sold to officesMarket
  626. Instruction down, comment upInside
  627. Named by whoever was awakeOperator
  628. Riyals, not percentagesCraft
  629. The kiosk never saw the adMarket
  630. The buy is the planInside
  631. The second audienceOperator
  632. The desert weekendMarket
  633. History is not an assetOperator
  634. The threshold is the jobInside
  635. Awareness does not stay boughtMarket
  636. Ramadan by the hourOperator
  637. The curve nobody drewInside
  638. The eve, not the dayMarket
  639. A table is not an ideaCraft
  640. A channel needs a readerOperator
  641. The second ChristmasMarket
  642. How the number arrivesInside
  643. Restarting as a strangerOperator
  644. Day one is mid-seasonMarket
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