MadanyCo.™
A piece a day

I write here, every day.

Short pieces on marketing, business, and the craft of building things people want. Observed in the field. Written plainly. Published daily.

Since July 2021

A piece a day since July 2021.

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Consistency is a strategy

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One short email a day on marketing and business, from years of doing the work.

Today · piece 1951

Stop asking if it will work

Nobody can tell you whether a new idea will work. The better questions are whether the problem is worth fixing and what it would cost to find out.

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Earlier pieces, by

  1. Learning starts before the lesson
  2. Slop is a choice, not a tool
  3. A hidden ad ruins the answer and the ad
  4. The sale is decided before the page
  5. A job is handed to you. Work is chosen.
  6. The last take is simply the one you accepted
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