Anyone could teach this class

A yoga teacher in Zamalek can describe herself in a way that guarantees a hard year.

She can say she teaches classes, that she is qualified, that her rates are fair. Every one of those lines is true, and every one of them is also true of the next teacher on the list. What a student hears is simple: choose whoever you like, I am one of them. After that, the only thing left to compare is the fee.

There are three better questions, and they are worth answering slowly.

What does she own? Not furniture. A room she controls, students who have trusted her for years, a way of teaching beginners with bad backs that she worked out herself. Things that stay with her after the class ends.

What is she genuinely good at? Skill that took years, and a reputation that arrives before she does. These make a stranger willing to trust her before the first lesson, which is worth more than any discount.

What does she actually enjoy? The early group, perhaps, or the older women who never thought they would bend again. Work she is glad to be responsible for is work she does better, and her students can tell.

Answer those honestly and the description writes itself, and it no longer sounds like anybody at all.

The longer job, for any freelancer who wants to become a business, is to keep adding to the first answer. Each thing owned makes the next booking a little easier and a little more worthwhile than the one before. Starting from nothing on every job is the most expensive way there is to work.