MadanyCo.™

Methodology · free to read

Read

The Pulse System™

How we think, the equation, the five pillars, the cadence.

Flagship engagement

Hire us

Get it installed

A founder-led squad installs & runs it with you. From $15K/mo.

Strategy & Leadership

Performance & Paid

Content & Social

Build & Systems

Talent & Experiential

Get Started →
Daily Blog

Notes from the front lines.

Unit economics, creative testing, lifecycle marketing, and the operating systems behind compounding brands.

  1. The Pulse System™: Why systems beat sprints
    Operating systems

    The Pulse System™: Why systems beat sprints

    A clear financial plan + a clear marketing plan, multiplied by daily workflow. Why most growth plans fail at the multiplication step.

    5 min readRead →
  2. ROAS is a diagnostic, not a strategy
    Unit economics

    ROAS is a diagnostic, not a strategy

    If your weekly meeting opens with ROAS, you're already losing the conversation. Here's what to lead with instead.

    4 min readRead →
  3. Inside the creative testing engine
    Creative

    Inside the creative testing engine

    Pillars and angles produce hooks. Hooks produce iterations. Iterations produce winners. The rules that keep it running.

    6 min readRead →