MadanyCo.™
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Piece 237Market

The watchmaker gives it away

· 1 min read

In the old souq in Sharjah there is a kind of shopkeeper who seems to work against his own interest.

A customer brings in a watch that has stopped. He opens the back, looks, and closes it again. It only needs winding properly, he says, and shows her how, and how often, and why it should come off before she washes her hands. No charge. She came in expecting a bill and leaves with a skill.

By the logic of a ledger, he has just given away her next three visits.

That is not what happens. She comes back with her father's watch, which really does need work. She sends a colleague. She tells the story of the man who would not take her money, which travels further than anything he could pay to put up. What he gave did not leave him poorer. It made him the person she trusts with the things that matter.

And when she returns, he thanks her. Properly, by name, for coming back. It costs him nothing and it changes the room. She feels noticed, he feels the day was worth opening for, and the next customer through the door walks into a warmer shop than the one before.

So why do more people not work this way? Mostly fear. Fear that the gift will be taken and never repaid, that the knowledge is the only thing protecting the margin, that thanking someone too warmly looks like need. Holding everything tight feels safer.

It is not safer. It is only smaller.

Giving and thanking tend to arrive together, and between them they improve nearly everything nearby, starting with whoever does them.