MadanyCo.™
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Piece 284Inside

Two shops that do not sell online

· 1 min read

On the same lane in Deira, two hardware shops sell almost the same things, and neither of them sells online.

From the street it looks like one decision made twice. It is not.

The first owner tried it. For most of a year he listed his stock, answered messages at night and packed small orders between customers. He watched what it did to his days. The online buyers wanted the cheapest screw in the city and argued about delivery. The contractors who buy by the box, his real business, started waiting at the counter while he typed. So he stopped, on purpose, and went back to them.

The second owner has never tried. When a nephew raises it, he waves a hand. He does not know what it would bring in, or what it would cost him, and he would rather not find out.

Both men are entitled to their choice. Refusing something new is not foolish in itself. Plenty of people are better off without things everyone around them has picked up, and some of the wisest refusals come from people who looked closely first.

The difference is what the refusal is made of. One is a decision, built on a year of seeing. The other is a guess, protected by never being tested.

A decision can be revisited when circumstances change, because the person knows what they are weighing. A guess can only be defended.

Saying no is fine. Saying no without looking is something else.