Buffalo Burger
“The Real Thing”
Buffalo Burger is one of the prominent fast-food chains in Egypt, offering a variety of burger options to its customers. Established by Saal Invest in 2006, Buffalo Burger has demonstrated significant growth in the Egyptian market.
Digital Strategic Marketing Plan
Led the strategic planning and execution of integrated offline marketing campaigns that resulted in a 20% year-over-year increase in sales and a 15% growth in customer base.
Developed and implemented a market expansion strategy that successfully launched 10 new locations within a single fiscal year through a franchise model, boosting brand presence and accessibility, while maintaining quality standards.
Media Planning & Buying
Directed digital advertising initiatives, including PPC and SEO strategies, that resulted in a 30% increase in online orders, 25% increase in website traffic, and 20% increase in aggregator sales.
Spearheaded a digital transformation project that integrated advanced analytics for campaign tracking, enhancing the effectiveness of online marketing efforts.
Public Relations & Communications
Executed public relations strategies that enhanced the brand’s community image, achieving a 50% increase in positive media coverage in crisis times (prices increase).
Developed crisis communication plans that effectively mitigated potential negative impacts during product issues, maintaining customer trust and loyalty.
Email marketing & Automation
Launched targeted email marketing campaigns that achieved an open rate of 40% and a click-through rate of 10%, significantly improving direct communication with customers.
Enhanced customer retention through automated email sequences that nurtured customer relationships and increased repeat visits by 25%.
Customer Relationship Management (CRM)
Initiated internal dashboards that streamlined customer data management and improved marketing personalization, resulting in a 20% increase in campaign conversion rates.
Developed a loyalty program that incentivized repeat online orders, successfully increasing customer retention rates by 18%.
Mobile Marketing
Launched mobile marketing campaigns that promoted a new app, website, promos, etc., resulting in over 50,000 downloads and a 20% increase in mobile orders within two quarters.
Developed location-based marketing strategies to reach customers near new and existing locations, increasing foot traffic by 15%.
UGC Creative & Branding
Managed initiatives that updated brand visuals, products, and messaging, leading to a 35% improvement in brand recognition and consumer engagement.
Orchestrated the creative development of promotional materials that supported seasonal campaigns, and menu offerings resulting in a 40% increase in campaign responsiveness.
Market Research & Analytics
Conducted extensive market research that identified emerging consumer trends, leading to the development of product offerings that increased market share by 20%.
Implemented a customer feedback system that gathered actionable insights, driving product improvements and a 30% increase in customer satisfaction scores.
Event Marketing & Sponsorship
Managed high-impact promotional events that increased brand visibility and foot traffic, with a 30% uptick in sales during event periods.
Coordinated sponsorship agreements with local events that aligned with the brand’s target demographic, boosting local engagement and brand affinity.
E-Commerce Marketing
Directed the enhancement of the online ordering system which improved user experience and increased online sales by 25%.
Implemented dynamic promotional strategies on the e-commerce platform that led to a 20% increase in average order value during promotional periods.
Influencer and Affiliate Marketing
Executed an influencer marketing strategy with local food bloggers that enhanced brand visibility and credibility, leading to a 30% increase in social media engagement.
Managed an affiliate program that contributed significantly to the promotional campaigns, resulting in increased referrals and a 25% rise in new customer acquisition.