Buffalo Burger
Marketing Consultant
Prominent Egyptian fast-food chain established by Saal Invest in 2006. A freelance engagement across digital strategy, performance media, CRM, and the app funnel.
What I built, scaled, or owned.
Digital Strategy Through Expansion
Ran digital strategy through a year of aggressive growth in which the chain opened 10 new locations, with marketing carrying launch demand for each.
Performance Media & Aggregators
Managed PPC, SEO, and the aggregator presence: online orders grew 30% and aggregator sales 20% over the engagement.
App & CRM Funnel
Worked the app and CRM funnel: 50,000+ app downloads and a 20% lift in mobile orders.
Crisis Communications
Steered communications through crisis periods, keeping coverage balanced when it mattered most.
E-commerce
Sharpened the online ordering funnel, lifting online sales by 25%.
Loyalty Programme
Built and ran the loyalty programme that turned the app base into repeat customers, wired into the ordering funnel rather than sitting beside it.
The output.
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