Case study
Buffalo Burger
Prominent Egyptian fast-food chain established by Saal Invest in 2006. Comprehensive marketing across strategy, paid, PR, CRM, mobile, and brand.
Contributions
What I built, scaled, or owned.
- 01
Digital Strategic Marketing
20% YoY sales increase and 15% customer-base growth. Launched 10 new franchise locations in a single fiscal year.
- 02
Media Planning & Buying
PPC and SEO drove 30% increase in online orders, 25% increase in website traffic, and 20% increase in aggregator sales.
- 03
Public Relations
50% increase in positive media coverage during crisis periods.
- 04
Email Marketing
40% open rate and 10% CTR.
- 05
CRM
20% increase in campaign conversion rates; 18% increase in customer retention.
- 06
Mobile Marketing
50,000+ app downloads and a 20% increase in mobile orders.
- 07
Branding
35% improvement in brand recognition.
- 08
E-Commerce
25% increase in online sales.
- 09
Influencer Marketing
30% increase in social media engagement.
From the work
A look at the output.
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