Roma Pizza To Go
Marketing Consultant
Egyptian quick-service pizza chain (est. 2006) committed to fresh ingredients and environmental care. A freelance engagement covering the Cairo launch, expansion, and brand identity.
What I built, scaled, or owned.
Launch & Expansion
Managed the Cairo market launch and expansion: 4 physical branches and 6 cloud kitchens established within a year.
Brand Identity
Built the brand identity for the Cairo market from scratch, and the social presence that carried it.
Launch Events
Coordinated branch launch events drawing 1,000+ attendees each.
Delivery-Zone Media
Set up online ordering and geo-targeted media around each branch's delivery zone; online orders grew 35% over the engagement.
Influencer Partnerships
Ran food-creator partnerships tied to launches and menu drops.
Shot to sell.
Social reel 01
Social reel 02
Social reel 03
Social reel 04
Social reel 05
Social reel 06
Social reel 07
The output.
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