Roma Pizza To Go
Egyptian quick-service pizza chain (est. 2006) committed to fresh ingredients and environmental care. Managed Cairo market launch, expansion, and brand identity.
What I built, scaled, or owned.
- 01
Launch & Expansion
Managed launch and expansion into the Cairo market, established 4 new physical branches and 6 cloud kitchens within a year. Achieved daily sales exceeding 10,000 EGP from a single location.
- 02
Brand Identity
Created a distinct brand identity contributing to a 30% increase in social media engagement.
- 03
Market Research
Consumer research yielded a 25% increase in customer satisfaction.
- 04
Event Marketing
Coordinated launch events attracting 1,000+ attendees per branch.
- 05
E-commerce
Streamlined online ordering, 35% increase in online orders.
- 06
Influencer
Partnerships drove 30% social engagement increase and 25% sales boost.
- 07
Geo-targeted Media
40% increase in online orders within 6 months.
- 08
Email
38% open rate; 22% increase in repeat customers.
- 09
Mobile
Mobile platform development drove a 50% increase in mobile orders.
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