Roma Pizza To Go
Established in 2006, Roma Pizza To Go is dedicated to satisfying pizza enthusiasts by using only the freshest and highest quality ingredients. Their mission is anchored in maintaining unparalleled standards, from the sources of their ingredients to their commitment to customer health and environmental care.
Digital Strategic Marketing Planning
Managed the launch and rapid expansion of Roma Pizza into the competitive Cairo market, achieving a strategic foothold with 4 new physical branches and 6 cloud kitchens within a year.
Designed and executed a market penetration strategy that capitalized on unique regional tastes and preferences, leading to a daily sales achievement exceeding 10,000 EGP from a single location initially.
Creative & Branding
Directed the creation of Roma Pizza’s distinct brand identity, which resonated with the local market, significantly enhancing brand recognition and customer recall.
Managed the development of innovative marketing materials that effectively communicated the brand’s message, resulting in a 30% increase in brand engagement across social media platforms.
Market Research & Analytics
Conducted detailed consumer research to understand dining habits and preferences, which informed the development of menu items leading to a 25% increase in customer satisfaction.
Utilized advanced analytics to refine marketing strategies, enhancing targeting accuracy and campaign performance, resulting in a 20% increase in return on marketing investment.
Event Marketing & Sponsorship
Coordinated and managed marketing events that successfully launched new branches, each attracting over 1,000 attendees, thereby boosting local brand presence.
Secured valuable sponsorships that aligned with Roma Pizza’s community-focused brand, enhancing event reach and participant engagement.
E-Commerce Marketing
Streamlined the online ordering system to enhance user experience, resulting in a 35% increase in online order frequency.
Implemented strategic online promotions that significantly increased the average order size and customer repeat purchase
Influencer & Affiliate Marketing
Partnered with popular local food influencers to create engaging content and promotions, resulting in a 30% increase in social media engagement and a 25% boost in sales from influencer-led campaigns.
Established an affiliate marketing program with local businesses and online food bloggers, which expanded market reach and contributed to a 20% increase in new customer acquisitions.
Digital Marketing
Implemented geo-targeted digital advertising campaigns that increased local awareness and drove a 40% increase in online orders within the first six months of launch.
Developed a comprehensive online marketing strategy that utilized SEO and PPC to enhance visibility and attract a substantial increase in web traffic and conversion rates.
Public Relations & Communications
Orchestrated a successful PR campaign for the grand opening of multiple branches, generating extensive media coverage and a positive public reception.
Implemented effective communication strategies during promotional events, which strengthened community relations and enhanced the brand's local image.
Email marketing & Automation
Designed targeted email campaigns that promoted new menu items and special offers, achieving an open rate of 38% and significantly boosting in-store visits.
Integrated email marketing with customer loyalty programs, which effectively increased repeat customer rates by 22%.
Customer Relationship Management (CRM)
Oversaw the development and implementation of a CRM system tailored to the restaurant industry, which improved customer data management and promotional targeting.
Leveraged CRM insights to launch personalized marketing campaigns, resulting in a 15% uplift in customer lifetime value.
Mobile Marketing
Developed a mobile-optimized ordering platform that facilitated a seamless ordering experience from mobile devices, contributing to a 50% increase in mobile orders.
Launched location-based mobile marketing campaigns that targeted customers near Roma Pizza branches, leading to a 20% increase in foot traffic during promotion periods.