Genpact EMEA
Genpact is a global professional services firm that focuses on delivering digital transformation and business process management services to clients across various industries. Originally established as a business unit within General Electric (GE) in 1997, Genpact became an independent company in 2005 and has since expanded its service offerings and global presence.
Digital Strategic Marketing Plan
Cooperated strategies for Genpact digital transformation services, resulting in a 20% year-over-year increase in clients acquisition and a 30% improvement in employees retention rates.
Developed and executed comprehensive go-to-market strategies for new service offerings (piloting Digital Marketing scope in Egypt with Snapchat), accelerating market entry and achieving 150% above projected engagement targets within the first round.
Creative UGC & Branding
Managed the rebranding initiative for the Digital Marketing section at Genpact EMEA with collaboration with Portugal Subject Matter Expert.
Directed the production of media content that highlighted the impact of Genpact’s services on client businesses, effectively doubling internal content engagement.
Market research & Analytics
Conducted detailed Egypt market analysis that identified emerging trends in digital transformation, informing the development of new services that matched market needs, resulting in a 20% revenue growth from new services such as digital marketing.
Utilized advanced data analytics to optimize marketing strategies, enhancing resonance accuracy and B2B campaigns performance by 25%.
Event Marketing & Sponsorships
Coordinated Genpact’s flagship digital marketing program as pilot in Egypt conference, resulting in a record attendance of over 5,000 industry professionals, a 50% increase from previous years.
Managed relationships with other clients and partners, enhancing service quality and experiences, thereby increasing clients revenue by 40%.
E-Commerce Marketing
Led the strategy for the online interactions of internal Genpact digital branded products, improving user experience and interface.
Developed a series of online clients engagement and retention tactics that reduced churn by 15%.
Influencer & Affiliate Marketing
Established a network of industry influencer partnerships globally, that effectively increased brand visibility and credibility, resulting in a 60% increase in content reach within the organization.
Managed a successful Sales and Marketing program that contributed to 70% of total service contracts signed, utilizing comprehensive performance tracking to optimize partner contributions further for Genpact EMEA.
Media Planning & Buying
Worked on SEO and SEM initiatives that boosted Genpact's Egypt presence, resulting in a 40% increase in organic search traffic globally and a 35% increase in lead generation from digital channels.
Implemented digital advertising campaigns across Linkedin and corporate websites that enhanced visibility for Genpact’s consulting services, driving a 50% increase in qualified leads.
Digital Public Relations & Communications
Assisted in the communication strategies that positioned Genpact as a thought leader in the industry, securing Snapchat as an account, and engaged key clients entry opportunities, increasing Genpact brand authority - acquiring Go Daddy & Unilever later on.
Executed a strategic public relations plan that managed Genpact’s image during critical transformation phases internally within teams, maintaining a positive brand perception and mitigating potential negative impacts by 90%.
Mobile Marketing
Participated in Genome App renovations, which facilitated better engagement, learning, and accessibility, driving a 70% increase in app downloads and a 40% increase in active mobile learners on company website.
Implemented location-based marketing strategies that targeted employers with personalized offerings, increasing mobile user engagement on the Genome platform, Genpacts’ learning platform.
Email Marketing & Automation
Revamped the email marketing strategy, which included segmentation and personalized campaigns, achieving a 55% open rate and 20% click-through rate, substantially above the industry average.
Developed an automated lead nurturing system that increased lead conversion rates by 30% through timely and relevant content delivery.
Customer Relationship Management
Enhanced CRM systems to better manage client interactions and data, improving customer service efficiency by 35% and customer satisfaction scores by 25%.
Implemented a CRM strategy that personalized customer interactions based on behavior and preference data, resulting in a 20% increase in customer loyalty.