Genpact EMEA
Marketing leadership for Genpact's EMEA digital transformation services portfolio, strategy, content, demand gen, and high-profile B2B partnerships.
What I built, scaled, or owned.
- 01
Digital Strategic Marketing
Cooperated strategies for Genpact digital-transformation services, resulting in a 20% YoY increase in client acquisition and a 30% improvement in employee retention. Executed go-to-market strategies 150% above projected engagement targets in the first round.
- 02
Creative, UGC & Branding
Managed rebranding for the Digital Marketing section and produced media content that doubled internal content engagement.
- 03
Market Research & Analytics
Conducted Egypt market analysis identifying digital-transformation trends and optimised marketing strategies, improving resonance accuracy and B2B campaign performance by 25%.
- 04
Event Marketing & Sponsorship
Coordinated flagship digital marketing programme with record attendance of 5,000+ industry professionals, a 50% increase from previous years.
- 05
E-commerce
Led strategy for online branded products and reduced churn by 15%.
- 06
Influencer & Affiliate
Influencer partnerships yielded a 60% increase in content reach. Affiliate programmes contributed to 70% of total service contracts signed.
- 07
Media Planning & Buying
SEO/SEM drove a 40% increase in organic search traffic globally and a 35% increase in lead generation.
- 08
Digital PR
Positioned Genpact as a thought leader, acquired Snapchat, GoDaddy, and Unilever accounts.
- 09
Mobile Marketing
70% increase in app downloads and a 40% increase in active mobile learners.
- 10
Email Marketing
55% open rate and 20% CTR.
- 11
CRM
Enhanced systems improving customer service efficiency by 35%.
A look at the output.
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