Snap Inc.

Snapchat is a leading camera and social media company revolutionizing the way people communicate and experience the world. In my role in the SMB Account-Based marketing for Snapchat for business, I worked through comprehensive marketing strategies and managed a robust portfolio of over 7,500 small to medium-sized businesses across the MENA region and North America, driving substantial growth through Direct Response campaigns as well as Brand campaigns throughout the full funnel.

Digital Strategic Marketing Plan

  • Crafted and implemented digital marketing strategies that enhanced market penetration and brand recognition for over 7,500 businesses across MENA, increasing their market share by averages of 25%, and collectively drove Snapchat for business MENA revenue from approximately $22m to $90m in three quarters.

  • Directed the development of strategic roadmaps that facilitated the transition of SMBs to higher tiers, managing over $100,000 quarterly digital advertising spend per business, leading to a graduation rate increase by 30%.

Media Planning & Buying

  • Led digital marketing projects that increased digital engagement by 40% through Paid Ads marketing campaigns, enhancing online visibility for Middle East brands portfolio across diverse industries.

  • Managed multi-channel digital campaigns that effectively doubled the online customer engagement rates and boosted web traffic by 35% within spans of six months.

Digital Public Relations & Communications

  • Developed and executed PR campaigns for SMBs that increased their media coverage, effectively communicating brands milestones and success stories.

  • Facilitated crisis management communications during Snapchat product rollouts, maintaining Snapchat reputation and customer trust through transparent and timely updates.

Email Marketing & Automation

  • Designed and implemented email marketing strategies that achieved an open rate of 45% and a click-through rate of 10%, significantly above industry averages.

  • Utilized advanced CRM tools (Salesforce) to automate lead nurturing processes, which increased lead conversion rates by 25% within a fiscal year.

Customer Relationship Management

  • Implemented Salesforce strategies that enhanced customer segmentation and targeting, leading to a 20% improvement in marketing campaigns response rates.

  • Developed customer loyalty programs that increased repeat customer rates on Snapchat by 25% through personalized marketing communications and Ads Manager rewards.

Mobile Marketing

  • Implemented mobile-first marketing strategies that increased mobile user engagement by over 50% for brands with Apps, utilizing personalized push notifications and location-based offers as tactics using Mobile Measurement Partners (MMPs).

  • Developed and promoted mobile apps for brands that led to 100,000 downloads within the first quarter of launch, significantly enhancing user interaction and sales conversions.

Creative UGC & Branding

  • Managed the overhaul of content strategy for SMBs, producing engaging media content that resulted in a 50% increase in their social media engagement and follower growth.

  • Coordinated with Snapchat creative teams to launch brand refreshes that resonated with younger demographics, resulting in a 20% increase in Snapchat brand loyalty and customer retention in KSA, UAE, and Kuwait.

Market Research & Analytics

  • Conducted in-depth market segmentation and analytics that identified key growth opportunities for SMBs in their respective industries, leading to more resonance marketing strategies that reduced customer acquisition costs by 60%.

  • Leveraged competitive intelligence to inform marketing strategies, enhancing SMBs brand positioning to report a 10% increase in market share against competitors.

Event Marketing & Sponsorship

  • Managed corporate events with Snapchat & SMBs as well as fashion & product launches that attracted over 5,000 attendees per event, increasing brand visibility and direct customer engagement (in Dubai and Riyadh Fashion Weeks).

  • Negotiated and secured fashion events and online shopping ARs sponsorships that resulted in a 30% increase in brand exposure and a 15% uptick in post-event sales conversions.

E-commerce Marketing

  • Directed e-commerce optimization strategies for business that improved user experience, reducing cart abandonment rates by 18% cumulative and increasing checkout conversions by 22% cumulative.

  • Launched promotional campaigns that generated a 30% increase in e-commerce sales for most brands in our portfolio, leveraging seasonal trends and consumer behavior insights focusing more on psychographics than demographics.

Influencer & Affiliate Marketing

  • Orchestrated influencer marketing campaigns for businesses in Real Estate, Fashion, and F&B. Campaigns hit over 10 million viewers, resulting in a 25% increase in their brand engagement and a 20% boost in follower growth cumulatively.

  • Managed affiliate programs for SMBs that contributed to 15% of total online sales, employing performance analytics to continuously optimize affiliate contributions and ROI.

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Genpact EMEA