Snap Inc. (Snapchat)
SMB Account-Based Marketing, EMEA & North Africa
Boosted SMB account-based marketing across Europe, Middle East, and North Africa, a portfolio of 37,500+ small and medium businesses spanning MENA and North America.
What I built, scaled, or owned.
- 01
Strategic Marketing
Crafted and implemented digital marketing strategies that enhanced market penetration for 7,500+ MENA businesses, increasing market share by 25% on average and growing Snapchat for Business MENA revenue from $22M to $90M in three quarters.
- 02
Media Planning
Led campaigns that increased digital engagement by 40% and doubled online customer engagement, boosting web traffic by 35% within six months.
- 03
CRM & Automation (Salesforce)
Implemented Salesforce strategies achieving 45% email open rates, 10% CTRs, and a 25% lead conversion increase.
- 04
Mobile Marketing
Drove 50%+ mobile engagement increases and 100,000 app downloads in the first quarter.
- 05
Creative & Content
Produced content resulting in 50% social engagement increases and 20% brand loyalty improvements.
- 06
Analytics
Market segmentation work reduced customer acquisition costs by 60%.
- 07
Events
Managed corporate events attracting 5,000+ attendees; secured sponsorships yielding 30% brand exposure increases.
- 08
E-commerce
Reduced cart abandonment by 18%, increased checkout conversions by 22%, and generated 30% sales increases.
- 09
Influencer Marketing
Orchestrated campaigns reaching 10M viewers, 25% engagement and 20% follower growth.
A look at the output.
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