LongeBlack
Marketing Consultant
Luxury business branding firm based in Cairo. Specialists in legacy-building and brand architecture for sophisticated B2B and high-net-worth clients.
What I built, scaled, or owned.
Client Servicing
Served as the client-facing lead on branding engagements: scoping the work, directing the creative, and carrying each client from brief to delivered identity.
Rebrands for Clients
Directed rebrands and premium repositioning for client brands, including the identity and interior-led brand work behind Itteluchi.
New Industries
Introduced the firm to three new high-value industries; the first six months ran 25% above the sales targets set for them.
Client Retention Rhythm
Built the retention rhythm for a high-net-worth client base: segmentation, considered follow-ups, and the moments that earn the next engagement.
Events & Sponsorships
Organised and sponsored exclusive events, including the NICHE Award of Excellence 2021, that became a dependable source of new clients and partnerships.
Digital Presence
Raised the firm's digital presence with content and search work matched to a discreet, senior audience, alongside 20+ earned media placements.
The output.
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