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Case study

UGO Beverages

Beverage brand under Management Gate. Led market expansion across Libya, Oman, Jordan, and Egypt, strategy, brand, distribution, and digital.

UGO Beverages logo
Contributions

What I built, scaled, or owned.

  1. 01

    Digital Strategic Marketing

    Comprehensive market-penetration strategy expanding UGO's presence in Libya, Oman, Jordan, and Egypt, 30% market-share increase in year one.

  2. 02

    Creative, UGC & Branding

    Oversaw rebranding, 45% engagement increase among targeted age groups and 25% sales uplift during campaign periods.

  3. 03

    Market Research & Analytics

    Consumer studies identified emerging trends, yielding a 15% increase in market demand. Pricing optimisation drove a 10% profitability lift.

  4. 04

    Event Marketing & Sponsorship

    35% increase in B2B leads, 20% increase in sales contracts, and 25% local market penetration gains.

  5. 05

    E-commerce

    30% bounce-rate reduction; 25% conversion increase.

  6. 06

    Influencer & Affiliate

    40% engagement increase and 30% increase in influencer-driven sales.

  7. 07

    Media Planning & Buying

    50% increase in website traffic and 40% increase in online sales.

  8. 08

    Email Marketing

    40% open rates and 12% conversion rate.

  9. 09

    CRM

    18% increase in customer lifetime value; 22% retention improvement.

  10. 10

    Mobile Marketing

    50% traffic increase and 35% conversion uplift.

From the work

A look at the output.