Case studyFreelance

UGO Beverages

Marketing Consultant

Beverage brand under Management Gate. Led market expansion across Libya, Oman, Jordan, and Egypt, strategy, brand, distribution, and digital.

Contributions

What I built, scaled, or owned.

Market Entry

Built the market-penetration strategy behind UGO's expansion into Libya, Oman, Jordan, and Egypt: distribution priorities, launch sequencing, and the media to match.

Rebrand

Oversaw the rebrand toward younger consumers; sales lifted 25% during campaign periods.

B2B & Trade

Worked trade events and B2B pipelines in the new markets: 35% more leads and 20% more sales contracts.

Pricing & Research

Commissioned consumer studies and used them to optimise pricing, adding a 10% profitability lift.

Digital Funnel

Rebuilt the digital funnel end to end; site traffic rose 50% and online sales 40% over the engagement.

Market Entry

Built the market-penetration strategy behind UGO's expansion into Libya, Oman, Jordan, and Egypt: distribution priorities, launch sequencing, and the media to match.