Case studyFreelance

WILLNWILLY

Marketing Consultant

Middle-East-based online service for FUT/FC coins on EA Sports' FC Ultimate Team, safe transactions, no-ban guarantee, taxes covered. Operating since 2020.

Contributions

What I built, scaled, or owned.

Acquisition

Ran SEO, PPC, and social for a purchase people search for in a hurry; online visibility grew 50% over the engagement.

Creator & Affiliate Channel

Built partnerships with gaming creators and an affiliate programme that grew into 20% of online sales.

Lifecycle & Repeat Buyers

Set up the email and CRM flows that turn one-time buyers into regulars; repeat customers rose 25%.

Trust & Reputation

Shaped the messaging around safe transactions and the no-ban guarantee, the deciding factor in this category, and kept the brand's coverage positive.

Acquisition

Ran SEO, PPC, and social for a purchase people search for in a hurry; online visibility grew 50% over the engagement.

Lifecycle & Repeat Buyers

Set up the email and CRM flows that turn one-time buyers into regulars; repeat customers rose 25%.

Creator & Affiliate Channel

Built partnerships with gaming creators and an affiliate programme that grew into 20% of online sales.

Trust & Reputation

Shaped the messaging around safe transactions and the no-ban guarantee, the deciding factor in this category, and kept the brand's coverage positive.

From the work

The output.

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