Case studyBoard member

HAC, Hesham Abbas for Consulting

Board Member, Marketing

Bahrain-headquartered consultancy serving Bahrain, KSA, UAE, Kuwait, and Egypt. Board-level marketing direction across positioning, content, and lead generation.

Contributions

What I built, scaled, or owned.

Marketing Direction

Set the marketing direction at board level: positioning, service packaging, and the growth plan into new Gulf markets.

Thought Leadership

Guided the content and PR programme that positioned the founder as a voice in his field; web traffic doubled over the period.

Events Programme

Shaped the events programme drawing 300+ professionals per gathering, and the sponsorship model that funds it.

Digital Foundations

Oversaw the digital foundations: search presence, CRM discipline, and a referral channel that grew into a tenth of annual sales.

Marketing Direction

Set the marketing direction at board level: positioning, service packaging, and the growth plan into new Gulf markets.

Events Programme

Shaped the events programme drawing 300+ professionals per gathering, and the sponsorship model that funds it.

Thought Leadership

Guided the content and PR programme that positioned the founder as a voice in his field; web traffic doubled over the period.

Digital Foundations

Oversaw the digital foundations: search presence, CRM discipline, and a referral channel that grew into a tenth of annual sales.

From the work

The output.

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