UM Worldwide
Integrated Media Planner
IPG Mediabrands agency, Cairo. Two years of integrated media planning for FMCG brands, Dasani, Lipton Ice Tea, and Molfix, across TV, OOH, digital, and in-store. The foundation the later growth roles were built on.
What I built, scaled, or owned.
Integrated Media Planning
Planned and managed campaigns for major FMCG clients across TV, OOH, digital, and in-store, built to deliver reach, frequency, and GRP targets.
Launch Support
Supported product launches end to end, including the Molfix 3D diaper technology introduction, with integrated planning and performance tracking.
Channel Strategy & Budgets
Translated brand objectives into channel plans and budget allocations, coordinated buying, and kept reporting consistent across every channel.
Agency & Client Collaboration
Worked daily with brand managers and creative agencies so media plans landed on message and on time.
Shot to sell.
Dasani · If it clicks, it's safe · صوت التكة أمان
Molfix TVC · مولفيكس الجديد
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