Seissense
Group Head of Marketing, EMEA
UK-based lounge and active-wear brand built with intent. Sustainably-sourced materials manufactured in a B Corp-certified factory. Marketing run across EMEA + AMER.
What I built, scaled, or owned.
Marketing Strategy & Plan
Crafted and implemented a marketing strategy aligned with teams across EMEA & AMER. Directed quarterly campaigns communicating brand USPs through paid media, UGC, email (Klaviyo), social (Sprout Social), influencers, affiliate (Awin), Shopify Plus e-commerce, SEO/GEO (Semrush), retail (Go-sport Dubai), and gym partnerships (Viya Fit, ROAR London).
Media Planning & Performance
Built a full-funnel paid media architecture across Meta, TikTok, and Google. Scaled campaigns using profit work-back frameworks, reducing acquisition volatility. Integrated paid media with e-commerce CRO (bundling, AOV optimisation, PDP refinement) across UK, US, and GCC.
PR & Communications
Secured Tier 1 & Tier 2 media placements contributing to an estimated 30–50% uplift in branded search volume during campaign peaks. Developed founder-led storytelling and product education around sustainability.
Email & Lifecycle (Klaviyo)
Built welcome, abandoned-cart, post-purchase, sunset, browse-abandoned, and retention flows contributing 20–35% of DTC revenue. Open rates 35–45%, CTR 6–10%. Grew Klaviyo-attributed revenue from 6–8% to 18–22%. Strengthened LTV:CAC from 1.6× to 4×.
Social Media Management
Established content pillars across Instagram, Facebook, TikTok, Snapchat, Pinterest, and LinkedIn. Achieved 5% engagement rates and millions in reach across 40% of posted content.
Creative, UGC & Brand Architecture
Built a UGC-driven content engine producing 60–90 monthly performance-ready assets. Scaled influencer outreach to 15–20 recurring creators per month, increasing social content velocity 3×. Lifted paid creative CTR from 1% to 5%+.
Brand Partnerships
Led consignment partnership between ROAR Gyms (London & Dubai) and Seissense. Co-branded email/SMS campaigns and equipped coaches with branded shirts and yoga mats.
Event Marketing & Sponsorship
Won 1st place at GoSports Battle of The Brands (Dubai Active 2025). Secured fashion events and AR sponsorships, 30% brand exposure increase, 15% post-event sales conversion uplift. Platinum sponsor at Storm Games (Al Fujairah).
E-commerce Marketing
Delivered 60% increase in e-commerce sales across BFCM & Xmas season. Bundle optimisation drove a 60% AOV uplift in a single quarter (£90 → £150).
Influencer & Affiliate (Awin)
Campaigns reached 20M+ viewers, 60% engagement increase, 40% follower growth, 30% increase in code usage at checkout. Affiliate programme contributed 20% of total online sales.
Shot to sell.
Creator review · Jake
Creator film · @itsalwayshana · Saudi creator, 1.5M followers
Creator story · @lydia_cooke
Behind the scenes
Ramadan campaign ad
Expo Dubai Active · the booth
Battle of the Brands · the showdown
Founding Day ad
Scarves campaign
Creator film · Elin
Creator film · Jack
Creator film · Lina
Creator film · Nicola
Storm Games · sound bite 01
Storm Games · sound bite 02
November launch ad
Maxi Sloane ad 01
Maxi Sloane ad 02
Launch month ad
Sloane maxi · December
Elizabeth dress ad
Oxbow dress ad
The Cult dress ad
New releases ad 01
New releases ad 02
Maxi sleeve ad
Dress series ad
February drop ad
Site banner film
Social post · November
Social post · December
Booth film · Expo Dubai
The output.
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