Seissense
Group Marketing Manager (acting Head of Marketing)
UK-based lounge and active-wear brand built with intent. Sustainably-sourced materials manufactured in a B Corp-certified factory. Marketing run across EMEA + AMER.
What I built, scaled, or owned.
- 01
Marketing Strategy & Plan
Crafted and implemented a marketing strategy aligned with teams across EMEA & AMER. Directed quarterly campaigns communicating brand USPs through paid media, UGC, email (Klaviyo), social (Sprout Social), influencers, affiliate (Awin), Shopify Plus e-commerce, SEO/GEO (Semrush), retail (Go-sport Dubai), and gym partnerships (Viya Fit, ROAR London).
- 02
Media Planning & Performance
Built a full-funnel paid media architecture across Meta, TikTok, and Google. Scaled campaigns using profit work-back frameworks, reducing acquisition volatility. Integrated paid media with e-commerce CRO (bundling, AOV optimisation, PDP refinement) across UK, US, and GCC.
- 03
PR & Communications
Secured Tier 1 & Tier 2 media placements contributing to an estimated 30–50% uplift in branded search volume during campaign peaks. Developed founder-led storytelling and product education around sustainability.
- 04
Email & Lifecycle (Klaviyo)
Built welcome, abandoned-cart, post-purchase, sunset, browse-abandoned, and retention flows contributing 20–35% of DTC revenue. Open rates 35–45%, CTR 6–10%. Grew Klaviyo-attributed revenue from 6–8% to 18–22%. Strengthened LTV:CAC from 1.6× to 4×.
- 05
Social Media Management
Established content pillars across Instagram, Facebook, TikTok, Snapchat, Pinterest, and LinkedIn. Achieved 5% engagement rates and millions in reach across 40% of posted content.
- 06
Creative, UGC & Brand Architecture
Built a UGC-driven content engine producing 60–90 monthly performance-ready assets. Scaled influencer outreach to 15–20 recurring creators per month, increasing social content velocity 3×. Lifted paid creative CTR from 1% to 5%+.
- 07
Brand Partnerships
Led consignment partnership between ROAR Gyms (London & Dubai) and Seissense. Co-branded email/SMS campaigns and equipped coaches with branded shirts and yoga mats.
- 08
Event Marketing & Sponsorship
Won 1st place at GoSports Battle of The Brands (Dubai Active 2025). Secured fashion events and AR sponsorships, 30% brand exposure increase, 15% post-event sales conversion uplift. Platinum sponsor at Storm Games (Al Fujairah).
- 09
E-commerce Marketing
Delivered 60% increase in e-commerce sales across BFCM & Xmas season. Bundle optimisation drove a 60% AOV uplift in a single quarter (£90 → £150).
- 10
Influencer & Affiliate (Awin)
Campaigns reached 20M+ viewers, 60% engagement increase, 40% follower growth, 30% increase in code usage at checkout. Affiliate programme contributed 20% of total online sales.
A look at the output.
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