Hype Energy Drinks
Global energy beverage brand (founded 1994 by Formula One driver Bertrand Gachot). Marketing leadership across Tunisia, Morocco, and Egypt, strategy, GTM, and product launches.
What I built, scaled, or owned.
- 01
Digital Strategic Marketing
Engineered market entry strategy for new products in Tunisia, Morocco, Egypt, 25% market-share increase in year one. Executed turnaround strategy improving brand perception with a 40% sales increase in the fiscal year.
- 02
Media Planning & Buying
Led digital strategy with social and influencer partnerships, 50% engagement increase, 40% follower growth. Product SEO and content marketing drove 45% organic traffic increase.
- 03
Creative, UGC & Branding
Oversaw launch of two new products in Egypt: Protein Bars and Hype Mojito, 35% shelf-impact increase. Directed production of marketing collateral and digital content.
- 04
PR & Communications
Managed PR campaigns delivering 60% media coverage improvement. Coordinated crisis communication during product recalls.
- 05
Market Research & Analytics
Consumer behaviour analysis and segmentation drove a 30% campaign ROI increase. Data analytics and student brand ambassadors improved marketing efficiency by 25%.
- 06
Email Marketing & Automation
Segmented email strategy delivered 20% engagement increase and 25% conversion boost. Automated drip campaigns improved retention by 15%.
- 07
Event Marketing & Sponsorship
Promotional events and sampling campaigns drove 40% brand-awareness increase and 30% trial-rate increase. Managed sponsorships with sports and music partners.
- 08
CRM
Enhanced CRM initiatives lifting customer lifetime value by 20%. Loyalty programmes added 25% to repeat purchase rate.
- 09
E-commerce
Led online distribution, 50% direct online sales increase. Dynamic pricing and promotions drove 30% promotional-period uplift.
- 10
Mobile Marketing
Launched SMS marketing, 30% retail purchase increase. Mobile-exclusive promotions drove 20% aggregator transaction volume increase.
- 11
Influencer & Affiliate
Influencer programme reached 5M with 45% engagement-rate increase. Collaborations with Egyptian celebrities including rapper Abo El Anwar and Amir Eid (Cairokee).
A look at the output.
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