The Pulse System™
Our operating layer for profitable growth. The financial plan, the marketing plan, and the daily workflow that holds them together. This is how we deliver every service we run, and the reason MadanyCo doesn't read like another agency.
(Financial Plan + Marketing Plan) × Daily Workflow
Three things, multiplied. Most brands have one or two. Almost no one has all three, and because it's a multiplication, a zero in any term zeros the result. The Pulse System is how we make sure none of them are zero, week after week.
Five pillars. One operating layer.
- 01
Growth Plan
Quarterly OKRs, allowable CAC, payback windows, MER guardrails. Your financial plan and marketing plan written together so they argue less and pay each other off.
- 02
Creative Engine
Pillars → angles → hooks → iterations → winners. A production pipeline and the testing rules that pick the keepers.
- 03
Channels
Meta, TikTok, Google, Snap, plus website CRO alignment. Decision rules set in advance, reporting that ends with an action.
- 04
Lifecycle
Email & SMS flows, segmentation, win-back, retention. The 20–35% of DTC revenue most brands leave on the table.
- 05
Reporting
A scorecard you can read in five minutes. CAC by cohort, MER, contribution-margin guardrails, and a decision queue, not a screenshot deck.
Daily checks. Weekly decisions.
Monthly pivots.
Daily
Pulse check on spend, CAC, MER, and anything that broke a guardrail.
Weekly
Decisions. Creative review, what's testing, what's killed, what's scaling.
Monthly
P&L pass + pivot. Contribution margin by channel and product. One paragraph of commentary.
Quarterly
Business review. Plan vs actual, next-quarter OKRs, allowable CAC reset.
The full install
The Pulse System™ Engagement
Founder-led + embedded specialists + cadence + reporting. The full operating model installed, run, and refined with your team. From $15K USD / month.
Read the engagement →Or a CMO seat
Fractional CMO & Coaching
Senior marketing leadership without the full-time hire, or coaching that builds the capability in-house. Either way it runs on the Pulse System, at a fraction of the cost.
Read the offer →