MadanyCo.™

Methodology · free to read

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The Pulse System™

How we think, the equation, the five pillars, the cadence.

Flagship engagement

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Get it installed

A founder-led squad installs & runs it with you. From $15K/mo.

Strategy & Leadership

Performance & Paid

Content & Social

Build & Systems

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FlagshipPulse System™ Engagement

The Pulse System™, installed.

This is the engagement, not the explainer. A founder-led squad installs the financial plan, the marketing plan, and the weekly cadence, then runs them with your team until the numbers move. New to the model? Read the methodology →

(01) What this is

Not a retainer. An operating model.

The Pulse System™ is our methodology, the equation, the five pillars, and the cadence that sit under every service we run. This page is what happens when you hire us to install it.

A founder-led squad embeds with your team, writes the plan, builds the scorecard, and runs the weekly cadence with you. The sections below are exactly what gets installed, who runs it, and what it costs. See the methodology →

(02) What gets installed

Five pillars. One operating layer.

  1. 01

    Growth Plan

    Quarterly OKRs, allowable CAC, payback windows, MER guardrails. Your financial plan and marketing plan written together so they argue less and pay each other off.

  2. 02

    Creative Engine

    Pillars → angles → hooks → iterations → winners. A production pipeline that ships 40–80 performance-ready assets per month and the testing rules that pick the keepers.

  3. 03

    Channels

    Meta, TikTok, Google, Snap. Fully managed end-to-end, bidding, structure, creative rotations, audience strategy, attribution. Plus website CRO alignment.

  4. 04

    Lifecycle

    Klaviyo / SMS flows, campaign calendars, segmentation, win-back, retention. The 20–35% of DTC revenue most brands leave on the table.

  5. 05

    Reporting

    A scorecard you can read in 5 minutes. CAC by cohort, MER, contribution-margin guardrails, pacing rules, and a decision queue, not a screenshot deck.

(03) Who's on the engagement

A founder-led squad, operating with yours.

The founder leads every Pulse engagement. Specialists fill the seats around him. Your team sits in the same Slack, knowledge transfers continuously, so you finish the engagement stronger than you started it.

Founder & Principal

Abdalrahman Madany

Leads the engagement. Weekly strategy call, monthly business review, on Slack for the heavy decisions. The signature on the plan.

Performance Lead

Embedded specialist

Lives in the ad accounts daily. Bidding, creative rotation, pacing checks, attribution sanity checks. Reports up to the founder, ships to your team.

Creative Lead

Embedded specialist

Runs the content + video pipeline. Briefs, shoots, edits, posts. Owns the relationship with your creators and the integrity of the brand on every asset.

Lifecycle & CRM

Embedded specialist

Klaviyo + SMS + retention. Flow architecture, segmentation, campaign calendar, win-back. The compounding revenue line most brands skip.

Data & Analytics

Embedded specialist

Owns the scorecard math. Attribution sanity, MER, CAC by cohort, payback windows. Translates platform numbers into business decisions every Monday morning.

Your team

On the inside

We don't replace your team, we operate alongside them. Same Slack, same plan, same scorecard. Knowledge transfers continuously so you build muscle, not dependency.

(04) The cadence

Daily checks. Weekly decisions.
Monthly pivots. Quarterly resets.

Daily

Pulse check

Spend, CAC, MER, anything that broke a guardrail. Five minutes. Posted to Slack.

Weekly

Decisions

Creative review · what's testing · what's launching · what's killed · what we're pacing into next.

Monthly

P&L pass + pivot

Contribution margin by channel and product. One paragraph of commentary. What we're changing.

Quarterly

Business review

Plan vs actual. Next-quarter OKRs. Allowable CAC reset. Budget reallocation. Strategy room.

(05) Engagement timeline

From audit to operating, in a month.

  1. Weeks 1–2

    Discovery

    Financial audit, channel audit, creative audit, team interviews. We sit with your P&L and your last 90 days of data.

  2. Weeks 3–4

    Install

    Plan written and signed off. Reporting built. Accounts restructured. Team onboarded to Slack + workflow. Calendar locked.

  3. Month 2+

    Operate

    Cadence runs. Decisions ship. Reporting compounds. We meet weekly, you ship daily, the numbers move quarterly.

Minimum 6-month engagement, that's when the compounding shows up in the P&L.

(06) Investment

The Pulse System™ · Flagship engagement

From $15KUSD / month

Scoped per brand based on revenue stage, channel mix, and team size. Setup fee covers the discovery + install phase (weeks 1–4).

  • Founder-led strategy + monthly business reviews
  • Embedded Performance, Creative, and Lifecycle specialists
  • Full daily / weekly / monthly / quarterly cadence
  • Financial plan + marketing plan + reporting scorecard
  • Shared Slack, shared calendar, shared scorecard
  • Knowledge transfer to your in-house team continuously
Apply for an engagement

For you if

  • You're doing $3M+ in revenue and want to scale without losing margin
  • You have an internal team but no operating system around them
  • You've outgrown agency retainers but aren't ready for a full in-house CMO
  • You want clarity on the financial side of growth, not just the creative side

Not for you if

  • You want hourly help or project-based work
  • You need a set-and-forget agency to take it off your plate
  • You're not ready to share the P&L or look hard at your unit economics
  • You expect ROAS to be the only conversation
Looking for a single discipline? See sub-services →

Ready to install the system?

20-minute scoping call. We'll ask about your P&L, your team, and your timeline, and tell you honestly whether Pulse is the right fit, or whether a single discipline would serve you better.

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